Chicken – victim of price wars

Earlier this week, I did some grocery shopping at a local Jumbo supermarket in my home country of the Netherlands. Usually we go to Albert Heijn, which has been taking the lead in the Netherlands for the past couple of decades. But for just this occasion we quickly went to Jumbo. Jumbo is growing rapidly and challenging Albert Heijn quite a bit. As a result they are fighting a battle, with both of them claiming they guarantee the lowest prices. I already knew that from Albert Heijn, but also cle