Brasil Foods CEO José Antonio do Prado Fay: Being big paves the way for the future

A large number of mergers and takeovers have taken place in the Brazilian food industry over the past year. A major meat company is now situated in Sao Paulo, Brazil. The new company, Brasil Foods, is the result of the merger of Perdigão and Sadia. Being big is the way ahead, José Antonio do Prado Fay, CEO, Brasil Foods, told World Poultry. By Ad Bal and Vincent ter Beek The merger between Perdigão and Sadia was announced in early 2009 after several months of discussions. Antitrust aut