Balance consumer demands and competiveness

Poultry meat production in the European Union sets the standards for the rest of the world. If it is about animal welfare, reduced usage of antibiotics or meat quality, the EU is leading. As a consequence its cost price level is among the highest in the world as well. That is the main concern for AVEC, the European poultry processors association. According to AVEC president Paul Lopez his members are continuously challenged to balance demands of European citizens and the industries competitive