More than just an antibiotic reduction target

With poultry being half the meat eaten in the country, the British poultry meat industry’s Antibiotic Stewardship is playing a crucial role in delivering good bird health and welfare; ensuring responsible use of antibiotics, safeguarding the efficacy of antibiotics, and helping produce food consumers trust. Our farmers and veterinarians need antibiotics in their toolbox to protect the health and welfare of birds. Delivering excellence in bird health and welfare is the foundation of responsible