Improving vitamin D status boosts breast meat yields in broilers

Global meat consumption continues to rise: according to the OECD-FAO, it is projected to increase by around 1.6% a year from 2013 to 2022. Poultry meat uptake per person will increase faster than that for pork or beef, growing by some 9% between 2013 and 2022. Increasing meat yield is essential to meet the extra demand. Legislative constraints on poultry production, such as the environment, hygiene and welfare, have increased production costs and pushed up profitability thresholds. Further comm