How broiler feed complements performance

A broiler bird’s first seven days represents a quarter of its life, and the period at which growth is fastest. One nutritionist explains how important a role feed has to play in that performance, and some of the elements that make up diet formulation. Achieving the genetic potential of broiler birds is a sure-fire way to improve farm profitability, but getting it right isn’t always straightforward. “We are now processing birds as early as 28 days,” according to senior nutritionist at UK