Delacon’s CEO Markus Dedl: “Positive claims work best”

Two years after the first groundbreaking study on product perception and consumer habits of millennials, phytogenic feed additive producer Delacon did a deeper dive into this important target audience. Delacon’s CEO Markus Dedl: “The new study could lead to radical changes in how our industry promotes its end products.” The poultry industry faces pretty steep demands from today’s consumers when it comes to animal welfare, production without the use of antibiotics and transparency of pro