One small cog in a huge poultry operation

The largest meat company in the world recently reported a net income of US$20.3 billion in the second quarter of 2024 alone. JBS with its poultry meat brand Seara relies on thousands of primary producers to keep the business performing. One small cog in this huge operation is Fazenda Alta Conquista, which is run by Luciana Dalmagro. Compared to the grand scheme of things within Seara, the Fazenda Alta Conquista broiler farm in the interior of São Paulo State, Brazil, only delivers a small co