Double world diving champion Tom Daley is to make a splash promoting Lion Eggs next year as part of a £1m marketing campaign to drive up egg sales.
Mr Daley, who specialises in the 10-metre platform event and is also a Olympic bronze medallist, will be the face of the #WonderEgg campaign, which has been designed to increase the visibility of the Lion.
Lion runny eggs safe for vulnerable groups
The campaign will communicate the Food Standards Agency advice that runny eggs are safe for vulnerable
Get full access to all stories on Poultry World
This Premium article is exclusively available for subscribers
Obtain insights from exclusive interviews
Dive into articles covering trending industry topics
Get a glimpse into poultry farms worldwide
All the news is brought to you by experienced editors and experts from around the world