Poultry business update: What did you miss this December?

Poultry business update: What did you miss this December?

We’re keeping our finger on the pulse and bring you a summary of the latest business updates from the global poultry industry from December, including carbon profit programs, 2026 vitamin guides, Vietnam producer events, and smart water cleaning. This and more from the global poultry industry.

DSM-Firmenich launches Sustell carbon value program

DSM-Firmenich Animal Nutrition & Health has announced the launch of its Sustell Carbon Value Program, designed to help the agri-food value chain reduce carbon footprints at low cost – or even at a profit. This program enables companies to decarbonise their value chains, meet sustainability targets, comply with reporting requirements, and benefit financially from the achieved emissions reductions. The program package includes ISO-assured footprint measurement via the Sustell life cycle assessment platform, the prerequisite protocols to credibly transfer emission reductions across the value chain, and expertise on animal nutrition and sustainability to deliver impact from farm to fork.

Adisseo’s Microvit Nutrition Guide 2026 is now available

Adisseo has updated its Microvit Nutrition Guide. This new version presents minimum and maximum recommended levels for fat soluble vitamins A, D3, E and K3, plus the hydro soluble vitamins B1, B2, B3, B5, B6, B7, B9, B12 and vitamin C in feed. These recommendations cover 18 different species, including poultry, swine, horses, ruminants, pets, and aquatic species, represented in 35 different developmental stages. Everything is based on technical and scientific publications from the last 30 years, supplemented by Adisseo’s research in this area, and the practical experience of consultants and the feed industry. 

Novus showcasing expert insights for poultry and swine producers in Vietnam

Novus recently hosted 2 exclusive events in Vietnam. Attendees heard from 3 speakers, namely Che Minh Tung, associate professor, Nong Lam University (‘Unlocking Potential in Vietnam’s Livestock Industry’), David Torres, Novus’ technical services manager, Asia Pacific (‘Intelligent Nutrition for Monogastrics: Enhancing Performance and Feed Efficiency’), and Jean Marjorie Ensendencia, Novus strategic marketing senior manager (‘From Foundation to Farrowing: Building Lifetime Productivity in Today’s Sows’).

MS Schippers clever water pipe purification

While the animals in the barn rest peacefully, Schippers’ water system runs at full capacity. Thanks to MS AutoWaterCare, drinking water is given time to become optimally clean, precisely when it is most effective. At night, water flows slowly through the pipelines because the animals are resting and not drinking. This allows Di-O-Clean, the product that removes biofilm, bacteria, and yeasts from water lines, the opportunity to thoroughly clean the water. During the day, when the water flows faster through the pipes, this cleaning is less effective. 

Aviagen appoints Derrick Tice as president of Aviagen North America

Aviagen has announced Derrick Tice as president of Aviagen North America, effective immediately. Tice brings more than 15 years of combined experience with Aviagen, supported by a distinguished background in operational leadership, quality assurance, and strategic account management across the poultry industry. During his career with Aviagen, Tice held various roles, including grandparent poultry specialist, quality assurance manager, operations manager, director of quality assurance, and, most recently, vice president of live production. 

Kinsley
Natalie Kinsley Freelance journalist
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