Cranswick spreads its wings: Poultry and new products drive growth

Cranswick, a British meat producer with deep roots in pig farming, is increasingly finding success beyond its traditional base. While pork remains part of its heritage, a growing share of revenue now comes from chicken, as well as pet food and even hummus. The company is also expanding its export activities, though it still relies heavily on the domestic UK market. Entering the poultry sector – turkeys included The board made a strategic decision to enter the poultry sector, w