Working together towards the best goal

The poultry industry can at times be a cut-throat business. Margins are tight, retailers are few in number and ruthless negotiators and the entire supply chain must operate on a ‘just in time’ basis to keep production progressing smoothly. While one of its strengths is the network of people that are all too happy to share knowledge where appropriate, business decisions must be taken in the interest of improving bottom lines. That’s why it’s so encouraging that the British poultrymeat sec