Tips for marketing eggs from around the world

Marketing eggs offers a direct way of improving profit margins for farms but is by no means an easy task. A recent Nuffield Scholar in the UK, Jamie McIntosh, looked at how egg consumption is driven around the world. The UK sits in the middle of the pack when it comes to egg consumption. While concerted efforts have seen the per capita number of eggs eaten per year rise steadily over the last 3 decades – now hovering at around the 200 a year mark – the UK still lags far behind super consum