Supers create super powers

Over the past years we have seen major changes in the structure of the poultry meat and egg business. Many small to medium scale companies used to supply local retailers and could make a decent price for their products. How different is the picture today. Survival of the biggest The retail market has changed to a battle field of a small number of super(hyper)markets and large discounters, which compete on service and even more on price. The result is that they force the suppliers to offer