Strategic planning moved Argentina into a professional mode

During the first decade of the new millennium, the poultry meat sector in Argentina experienced constant growth, supported by a solid fundament: strategic planning. Poultry, from a “substitute” turned into a good “alternative” meat. Also on the export market, Argentina is now playing a substantial role. By Adalberto Rossi, Argentina   The poultry meat business in Argentina closes a decade of astonishing growth. Figures are more than evident: only in 2010, it reported a daily slaugh