Poultry meat demand on an upward spiral

The meat market is a global business and poultry meat is a major part of it. But what does the future hold and where are the threats and opportunities? Shifts and patterns are analysed here. By Philip Clarke, Poultry World, UK The global meat market is very much in the ascendency and poultry meat in particular has an important role to play in meeting the increasing demand for animal protein (Figure 1). According to a new multi-species study by international meat consultants Gira, total demand f