Paying attention to design pays off

For every £100 a business spends on design, turnover increases £225, says the British Design Council. Companies increasingly use design to add value to their products and services in order to differentiate themselves in highly competitive markets. This strategy pays off. The Dutch hatchery technology company, Pas Reform, tripled its turnover and affirms its commitment to design: “It is much more than just decoration.” To view this article in full, click on the pdf link