Opportunities for the egg industry remain untapped

Emphasising on healthy living and nutrition among consumers brings a big opportunity for the egg sector, according to young egg industry leaders. Many of this year’s International Egg Commission young egg leaders said that while they recognised a push towards alternative proteins and vegetarian/vegan diets, there was a massive opportunity for the sector to highlight that eggs are a healthy and sustainable protein source. Marco Hennes of Eirehof-Hennes GmbH, Germany, said the growing trend to