Promoting product innovation to boost egg consumption

When looking at global egg consumption trends, many players in the egg industry ask themselves how they can boost egg intake. Given that there is a limit to how many boiled eggs a person can consume, in a plan called Vision 365, the International Egg Commission (IEC) aims to promote product innovation and highlight the power of the egg through a holistic marketing approach. The International Egg Commission is launching its Vision 365, a new decade-long plan to develop the global reputation of