Kevin Bacon helps US boosting egg sales

Egg packers and marketers have much to learn from the US, where domestic consumption has grown in both volume and value terms, reaching a 30-year high at the end of 2014. Partly thanks to movie star Kevin Bacon. “We have added a dozen eggs per person over the past four years and that growth trend is not slowing down,” Kevin Burkum of the American Egg Board told the recent IEC conference in Lisbon. “This is despite the fact that the prices consumers are paying for eggs in the US