Clever marketing can lift your egg price

Good marketing – and understanding shoppers’ minds – can often seem like a dark art. Fortunately the International Egg Commission’s business conference, held in April, in Monte Carlo, sheds some light on best practice. If a customer picks up a product they are more likely to buy it. Ice cream tastes more eggy if the sound of chickens clucking is played while people eat it. Consumers in developed countries are shunning meat in favour of plant proteins. Meat consumption in western countri