“Take action and 
communicate your actions”

Ben Dellaert, chairman of the International Egg Commision (IEC), says global communication is the key to collective success of the industry. In his latest column he explains why this is so important and how to do this effectively. After all the years I have been involved in the egg industry, I am still often surprised by the wonderful product we are producing. The intrinsic value of eggs is fantastic; it is almost too good to be true. But it is true! Yet I am just as surprised by the fact that s