Niche broiler production in Vietnam

Poultry production in Vietnam is booming and expected to double before 2021. However, farm owner Le Van Du isn’t planning to produce for the bulk market. With his own bird variety he is aiming for a niche market, focusing on taste and meat quality. Chicken is a popular meat in Vietnam and egg consumption is substantial as well. Go into any hotel in Vietnam at breakfast time and there is always a queue of guests waiting for a freshly cooked omelette. Fast food chains have sprung up all over th