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“A chicken is a Ferrari.” I heard a breeding and incubation specialist of Aviagen saying this to his audience: students of the Aviagen production management school. The hatchery & incubation management module of this school was held last week in Amsterdam, the Netherlands and I was fortunate to participate in a part of the programme. Although we all know it, but by taking part in the course it became very visible again to me, how much knowledge is needed to professionally produce poultr