Disruptive technology

Improving productivity is the primary way in which companies – particularly in the developed world – are able to improve profits. And when compared with the rest of agriculture, the poultry sector is undoubtedly best at chasing these gains. Most large firms producing chicken already have automation in place, be it in the hatchery, on the farm or at the processing plant. Minimal staff are employed at each stage of the process, big numbers ensure economies of scale. Furthermore, many businesse