Conceptual model of strategic positioning of a poultry brand

The food industry operates in an explicitly dynamic environment which demands constant adjustments and responses. The purpose of this paper is to identify important elements of brand positioning by reviewing literature and research into successful poultry brands in Slovenia.   A investigation into leading Slovenian poultry brands was used to illustrate the importance of certain elements in repositioning brands in competitive markets. The analysis of competitors in the food market in Slovenia, A