Why cooperative Lar wants to stay ‘clean’

Brazil’s animal protein industry comprises various large cooperatives. One of the best known is Lar, headquartered in Medianeira, PR, in the country’s south. With African Swine Fever ravaging Asia, opportunities are plentiful to promote its own products on a wider scale. Inside the control room of the Santa Helena feed plant a large green smiley hangs on the wall. It looks out over four employees studying their screens. “It’s a sign that the plant is very clean,” says Carlos Eduardo V