Photo: Ronald Hissink Cobb-Vantress is collecting as much data as possible not only to evaluate the ( actual commercial performance of the breed, but also to help customers set their goals and be more competitive within their respective country, region or globally.
Nowadays, chicken breeds are becoming more and more efficient. With the continuous improvements in genetics, housing and feeding equipment, good and accurate record keeping throughout the bird’s life is becoming crucial. With accurate records, managers can more easily identify areas for improvement for future flocks.
Benchmarking is a tool to help identify the best performance being achieved by a particular company, a competitor or the industry in general. This information can then be used
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