Navigating nitrogen through poultry diets for sustainability gains

The world population has undergone rapid growth in the second half of the 20th century and is expected to reach 9.7 billion in 2050 and nearly 10.4 billion in the mid-2080s, according to the United Nations. Animal protein demand and consumption is on the rise and – as of 2023 – the most popular animal products in the world are poultry meat and eggs. The global chicken market was valued at US$312.11 bn in 2022 and is predicted to grow to US$429.11 bn by 2028. While this is good news for pr