Improving feed and water palatability for poultry

Through the addition of flavours, more palatable feed is more easily digested than less palatable feed and thus will have greater conversion efficiency. The addition of feed flavours also helps to prevent ‘starve outs’ in very young chicks and keep chickens ‘on feed’ until they gradually increase their consumption of feeds that they initially avoided. Although chickens have fewer taste buds than other animals – 316 in chickens compared to 20,000 in pigs and cows – they still have